Lao Xie · Logistics

Make Lao Xie the first name shippers remember when they need to ship

Lao Xie China–Nigeria Logistics · Content proposal

The people moving goods from China to Nigeria— and their everyday lives across borders.

You and your employees stay off camera: every character is AI-generated and fictional. About 3/4 character stories, 1/4 light business context. Start with three pilots, then decide.

See what this can do for Lao Xie ↓
Lao Zhou and Chidi reaching for the same pen

Why this approach

Reach beyond shipping tips. Be remembered when shipping is needed.

Technical shipping posts give people outside the trade little reason to stay. Let them remember the people moving Chinese goods to Nigeria, with the work woven into their stories.

3/4 : 1/4

About 3/4 characters and everyday stories · 1/4 light business context Give people a reason to watch and a sense of what you do.

Xinmeibang Door Factory

932,213likes on one video

Once you accept this premise

A door and cabinet factory can reach beyond its trade through office characters.

一旦接受了这个设定Original video: Douyin @欣美邦木门工厂 · 932,213 likes · 2026-10-13

Xinmeibang Door Factory

101,785likes on one video

My coworker and I at work

You do not need product knowledge to understand coworkers out of sync.

我和同事的工作效率Original video: Douyin @欣美邦木门工厂 · 101,785 likes · 2026-10-13

Lao Ma

185,415likes on one video

One character, changing pronunciations

Language mix-ups invite viewers to guess along.

同字在词里换读音Original video: Douyin @老马 · 185,415 likes · 2026-10-13

Individual-video likes show that character stories can attract attention. These are reference results, not forecasts for Lao Xie. View the original Douyin videos

Reference accounts

What Lao Xie can learn from their stories

Examples show formats to learn from. Their metrics are historical observations, not forecasts for Lao Xie.

Meet the first three

The Lagos side: working together, keeping each other honest

A China–Nigeria logistics team, sharing an office and discovering what each person takes for granted.

Lao Zhou

Lao Zhou

Lagos-based lead

Handles the work; his partner keeps his ego in check.

View expressions ↗
Chidi

Chidi

Nigerian colleague

Knows his work. Learns Chinese and gives Lao Zhou plenty to learn in return.

View expressions ↗
Amaka

Amaka

Nigerian wholesaler · Client

Runs her own business. Polite words will not dodge her questions.

View expressions ↗

China-side cast: A-Yuan Mr Li Ms Wang Xiao Fang

Lao Zhou

Lagos-based lead

Handles the work; his partner keeps his ego in check.

Chidi

Nigerian colleague

Knows his work. Learns Chinese and gives Lao Zhou plenty to learn in return.

Amaka

Nigerian wholesaler · Client

Runs her own business. Polite words will not dodge her questions.

A-Yuan

China-based freight sales & service

The more urgent the request, the calmer his questions.

Mr Li

Garment-factory owner · Experienced client

Knows the trade—and knows this team just as well.

Ms Wang

Trading-company owner · New client

Asks directly. Expects an answer she can act on.

Xiao Fang

Mr Li’s accountant & niece

When others say “close enough”, she wants the exact difference.

Six series

Enjoy the people, then discover their work

A small moment → colleagues teasing one another → one useful shipping detail. Lao Xie supplies real cases about goods and routes.

Take a few notes

A polite phrase, taken literally

Chidi records the meeting literally. Lao Zhou’s polite promises land on paper. “Dinner another day” needs an actual date; Amaka joins in, and Friday is finally agreed.

“Just a few notes.”
01“Just a few notes.”
Overhead: the polite promise is written down. The boss cannot stop it.
02Overhead: the polite promise is written down. The boss cannot stop it.
Which date is “another day”?
03Which date is “another day”?
Friday. Finally, an actual date.
04Friday. Finally, an actual date.

The interview room

Has the cargo arrived?

One interview question. One shipping lesson. Then the boss gets tested.

Xiao Wu mistakes port arrival for cargo ready to collect. Chidi questions him. Lao Zhou corrects him, then sends his own client “Arrived”. He slides the phone to Xiao Wu: “You are hired. You answer this one.”

Lao Zhou · Chidi · Xiao Wu | Lagos interview desk
“Has my cargo arrived? What do you reply?”
01“Has my cargo arrived? What do you reply?”
All the textbook terms. Just say “Arrived”?
02All the textbook terms. Just say “Arrived”?
“Which warehouse? Which port gate?”
03“Which warehouse? Which port gate?”
Over the shoulder: the boss teaches the distinction, then types “Arrived”.
04Over the shoulder: the boss teaches the distinction, then types “Arrived”.

A different guest candidate each episode; Xiao Wu appears in this pilot. One question, one shipping lesson, with the boss delivering the punchline.

Business mix-ups

People arrive at work. Cargo arrives at port.

One office listening exercise. A colleague and a client hear entirely different things.

During Chinese practice, Chidi hears “the worker arrived”; client Amaka hears “the cargo arrived”. Both answers fit the sound. Lao Zhou becomes the student—and must explain that port arrival is not cargo in hand.

One question. Two confident answers.
01One question. Two confident answers.
One worker reports. One client asks about cargo.
02One worker reports. One client asks about cargo.
“You never said who.” The teacher changes seats.
03“You never said who.” The teacher changes seats.
At port is not in hand.
04At port is not in hand.

Office life

Perfect teamwork. For one pen.

Always out of sync at work. Perfectly in sync when they want the same pen.

Lao Zhou and Chidi try to clear the desk. One counts up, the other down; every helpful move makes more mess. Then the good pen rolls between them. Two hands reach together. Neither lets go.

Lao Zhou · Chidi | Lagos office
“One, two, three.” Ready to help.
01“One, two, three.” Ready to help.
One passes; the other catches too late.
02One passes; the other catches too late.
The good pen rolls between them.
03The good pen rolls between them.
Hands close-up: “Let go together.” Neither hand does.
04Hands close-up: “Let go together.” Neither hand does.

Life between cultures

Are we accepting this gift?

Both are trying to be considerate. Neither can finish giving the gift.

Lao Zhou brings a thank-you gift. Chidi follows his new Chinese politeness notes, returning the box again and again. Even “no need to thank me” makes him hesitate. At last he pins the notes onto the lid: the gift stays.

Lao Zhou · Chidi | Lagos office
A real gift. A very serious checklist.
01A real gift. A very serious checklist.
Three returns. Hands stuck halfway.
02Three returns. Hands stuck halfway.
“No need.” He almost returns it again.
03“No need.” He almost returns it again.
Checklist on the lid. The gift stays.
04Checklist on the lid. The gift stays.

Who learns something new?

The folding phone did not impress him

Who gets surprised? Take turns.

Back from a trip, Lao Zhou wants his folding phone to impress Chidi. It does not. Unpacking a domestic parcel finally gets Chidi’s attention. Then Chidi shares a story about matching fabric at a wedding, and Lao Zhou is the surprised one. He opens the phone to take a photo. Chidi grins: finally, a use.

Lao Zhou · Chidi | Lagos office
A folding phone gets only “Oh, that one.”
1A folding phone gets only “Oh, that one.”
The domestic parcel makes him stop and look.
2The domestic parcel makes him stop and look.
A matching-wedding-fabric story surprises Lao Zhou instead.
3A matching-wedding-fabric story surprises Lao Zhou instead.
Open the phone for a photo. Finally, a use.
4Open the phone for a photo. Finally, a use.

Positioning

Office comedy inside a China–Nigeria logistics company

Recurring characters and everyday stories make Lao Xie memorable, with a clear route to the team when a shipping need arises.

People who enjoy the stories

Viewers who enjoy office comedy, Chinese lessons and cross-cultural friendships stay for the people and the jokes.

People who need shipping

China-side factories and traders, Nigerian buyers and wholesalers, and relevant agents can recognise the team when they need it.

From views to enquiries

Recognise the people. Find them when shipping is needed.

Amaka in conversation with the team
  1. Start with the characters

    Office life, cultural misunderstandings and language reversals invite a broad audience to watch, share and remember the cast.

  2. Make the business obvious

    “Lao Xie China–Nigeria Logistics | Two-way China–Nigeria shipping.” State the route and contact details, with a pinned introduction explaining how to enquire.

  3. Help the right shipper take the next step

    Guide shipping questions from comments to the profile or private messages. A named contact follows up on cargo, route and shipping plans.

For Lao Xie, the useful outcome is qualified shipper and agent enquiries. Broad reach builds recognition; a clear contact path helps people find the team when a need appears.

Start with four weeks

A four-week trial, three posts a week

4 weeks · 12 posts

Nine character stories + three with light business context. The first three are included in the 12; review them before continuing with the remaining nine.

Week 1 · Meet the people

Start with notes, the pen and the interview. Review the characters, timing and business wording before continuing.

Week 2 · Try the remaining series

Try life between cultures, a business mix-up and mutual surprises. See what people discuss.

Week 3 · Give favourites another episode

Three character stories. Continue the relationships people enjoy, discuss and share.

Week 4 · Choose the next month together

Two character stories plus one with light business context. Review favourite series and real shipping questions to choose next month’s focus.

After four weeks, review audience feedback, profile visits and shipping enquiries together, then decide whether to continue monthly.

How we work together

Start with three pilots. Bring the characters to life.

01

Three pilots

Confirm three concepts, scripts and storyboards; test character consistency, voice and performance; deliver three Chinese-language films with covers and title suggestions, then revise consolidated feedback.

02

Monthly updates

Continue with scripts, finished films and release suggestions. Lao Xie reviews business wording and supplies publishable cases and on-site material. Record shipper and agent enquiries separately.

03

Review and refine

Review content feedback and business conversations at month-end to shape the next month. English versions and platform expansion follow the agreed scope.

We handle planning, scripts, character and visual production, editing and content reviews. Lao Xie handles business review, suitable source material and enquiry follow-up.

Source material without interrupting work

Use existing publishable warehouse, cargo and office photos or clips, plus anonymised cases, supplied together by one contact. Build missing scenes with AI; staff do not pause work to perform or arrange a dedicated shoot. Hide client details, documents and cargo identifiers.

Four shared boundaries

No jokes about accents, skin colour or customs. Both sides get to win. Lao Xie reviews business wording. Fictional characters use no employee likenesses; real-person material appears only with Lao Xie’s agreement.

Fees and your input

Start with a small batch, then decide on monthly work

Three pilots

Pricing on request

First batch of the four-week trial: notes, the pen and the interview. Includes scripts, storyboards, Chinese films, covers, titles and one consolidated revision.

Four-week trial

Pricing on request

12 films including the first three; three per week. Review the pilots before continuing, then review results at month-end. The quotation will state how the pilot fee applies to the full trial.

Monthly cooperation

Pricing on request

Proposed 12 films per month: scripts, films, covers, titles and a monthly review. Agree languages, platforms and revision scope before starting.

Suggested Lao Xie input: reserve about one hour a week to review wording and films. Name one contact to gather materials and handle enquiries. Confirm routes, real cases and private information before production. Supply materials together, without shadowing daily operations.

Next step

Make the first three. Then decide how to grow.

Suggested pilots: just take a few notes, the pen, and Lao Zhou’s interview room. Test literal notes, physical comedy and business storytelling.

Confirm the first three stories and the pilot quote, name the business reviewer and enquiry contact, and supply publishable materials, routes and real cases to begin the four-week plan.

When people think of that China–Africa logistics team, let them think of Lao Xie.

Lao Zhou and Chidi at the interview table

Alternative story

An alternative story for later

Learning Chinese

Same character. Another pronunciation?

The harder the student tries, the harder it gets for the teacher to leave.

Chidi wants to record one vocabulary card. Every casual remark from Lao Zhou introduces another pronunciation of “de”. Three cards return to the teacher, who now needs context too. Chidi records his answer—and finally finishes the assignment.

Lao Zhou · Chidi | Chinese practice in the Lagos office
Three identical cards. The teacher wants the back.
01Three identical cards. The teacher wants the back.
One word. Two contexts. Different sounds.
02One word. Two contexts. Different sounds.
“It depends.” The student returns the question.
03“It depends.” The student returns the question.
One final answer. The recording is done.
04One final answer. The recording is done.